Man in beaning hugging woman in the desert

Our Top 5 Ways to Give Thanks

Moving with intention and being grateful for what we have are simple ways to make our lives that much sweeter.
Man in hat with snowy backdrop

Interview with The Story of a Brand

Jeff talks all things deodorant and explains why he was inspired to become a stormchaser.
Man in hat with two dogs in front of red and white bronco truck

Interview with Business in Boardshorts

Listen to our founder Jeff on finding balance between work, personal life, and following your passions.
Moon low in the blue daytime sky over mountains

Taos Lore: The Legend of the Taos Hum

Do you hear that? Tune in as we explore one of the town's most bizarre and spooky phenomena, The Taos Hum.
Live basil growing

Holy Basil: The Queen of Herbs

In Sanskrit, "Tulsi" or holy basil means the incomparable one. Find out why.
high road through chimayo

New Mexico Day Trips: High Road Through Chimayo

Filled with minimalist New Mexican architecture and great authentic cuisine, this day trip through Chimayo to Santa Fe should not be missed.
baking soda on a wooden table

What's Up With Baking Soda?

Stinky trash can? Smelly litter box? Carpet odor? Sprinkle some baking soda on it! It’s an age-old deodorizing method, but why is baking soda such a powerful odor eliminator? Baking soda is a highly effective...
Close up of two women's hands holding paper scent strips

You Might Be Wearing the Wrong Scent

There are many factors that play a role in how a scent smells on your body. Here's how to find the perfect fit for you.
Woman sitting on gravel path next to red bike lying on the ground

Best Ways to Stay Cool Naturally

Sweat happens. It's part of living a clean, natural lifestyle. When it's hot, keep your cool and stay confident with these Humble tips.