What's Up With Baking Soda?

Stinky trash can? Smelly litter box? Carpet odor? Sprinkle some baking soda on it! It’s an age-old deodorizing method, but why is baking soda such a powerful odor eliminator?

Highly effective deodorizer

Baking soda doesn’t just mask odors, it absorbs them. Chemically speaking, most odors are acidic in nature, so baking soda (sodium bicarbonate) absorbs the acids that cause bad smells by acting as a pH neutralizer.

Naturally moisture absorbing

Adding to its list of beneficial features, baking soda is also effective at absorbing moisture. With its dual absorption superpower, this powdery, little ingredient can work incredibly well for your underarms — first eliminating moisture and then any pesky odor.

happy with her deodorant

Only the best, simplest ingredients

After making the switch to natural deodorant, our founder, Jeff, couldn’t find an effective option on the market. He decided to take matters into his own hands to create a natural deodorant that truly worked. Using only ingredients found in his kitchen, he stumbled upon the magic formula. 

Baking soda is one of just four ingredients that make up our original formula deodorants. This less-is-more philosophy continues to guide us today. We work with only the fewest and most recognizable ingredients. Why complicate something when simple, all natural ingredients get the job done effectively and safely.

Check out ‘Our Story’ to learn more about our Humble Brands beginnings and philosophy.

all natural ingredients

Baking soda sensitivity

Although baking soda does its duty pretty darn successfully, some people find their skin is a bit sensitive to this ingredient. Baking soda is an alkaline substance so when it mixes with that stubborn acidic odor, it alters the pH level. This sensitivity is related to that pH change and can have a direct effect on the dermis, the layer of skin where sweat glands, pores, and hair follicles live.

If you do have a slight reaction to the baking soda, never fear! We have a sensitive skin option that swaps baking soda for magnesium hydroxide. Our Vegan & Sensitive Skin Formula comes in four inspiring scents, plus unscented!

Baking soda is a tried and true, natural ingredient that we’ve trusted with our pits since our beginning. We will boldly go where you go and keep you feeling fresh along the way with truly Nothing Bad™!


Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


Original Formula
Rosemary & Mint
from $9.99
Plastic Free
Moroccan Rose
$11.99
Plastic Free
Vegan Mountain Lavender
$11.99
Plastic Free
Patchouli & Copal
$11.99
3 women holding spring awakening trio
Variety Pack
Spring Awakening
$25.47