the road to health
Jeff Shardell Changes Course
During his career working in the high-tech corporate world, Jeff Shardell learned that the deodorant he used daily was filled with harmful chemicals linked to cancer, Alzheimer's disease and other illnesses. He realized his body was likely absorbing those nasty chemicals and he knew something had to change.
Jeff traded in his regular deodorant for the all-natural ones on the market, but was left sweaty and smelling like perfume. That's when he decided to take matters into his own hands...
less is more
The Magic Formula
Jeff wanted to see if he could make a truly natural deodorant that actually worked. He also wanted to use the fewest ingredients possible. After extensive research and a lot of trial and error in his San Francisco kitchen, Jeff stumbled onto the magic formula. Just 4 clean and simple ingredients would change the world of all-natural deodorants for good. Not only was Jeff's formula made from ingredients found in his own kitchen, but it was more effective at naturally beating odors than anything else out there.
it's all good
Today's Humble Family
These days, Jeff and his small team run Humble Brands in beautiful Taos, New Mexico. Everything is made in-house and handcrafted in small batches, from Humble’s best-selling natural deodorants to lip balms, hand sanitizer and CBD products — all created with the same less-is-more philosophy Jeff had long before he swapped city life for a more fulfilling (and natural) one in the desert.
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