Our Humble beginnings started in a kitchen. Our founder Jeff Shardell didn’t set out to start a brand, he was just trying to find a deodorant that worked for him without aluminum, alcohol, or a twenty-ingredients. When he couldn’t find one, he made one. After lots of trial-and-error, Jeff created what is now our best-selling aluminum-free original formula deodorant. Our Humble team has grown and product offering has grown. We are still proudly based in our high desert home of Taos, New Mexico.