Effective: February 18, 2026

This “Cookie Policy” is incorporated and subject to our Privacy Policy,  available at https://humblebrands.com/pages/privacy-policy and describes the different types of Cookies (as defined in Section 1 below) we use in connection with our Site.  If you would like to learn more about our data privacy practices, please refer to our Privacy Policy.  Terms that are capitalized but not defined in this Cookie Policy will have the meanings given to them in our Privacy Policy.

1. “Cookies” Explained and Why They are Used

We or authorized third parties may collect certain information by automated means using cookies (which are small data files that are placed on your computer or mobile device that are set by us or by third parties when you visit a website or other online service) and a range of similar technologies, such as web beacons, local or web storage, and embedded scripts, as described below (which we will refer to all such technologies collectively as, “Cookies”).

• Web Beacons: Web beacons, or “clear gifs,” and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gathers information about your interaction with that website or email. Because of their small size, they are not visible.

• Local or Web Storage: Local or web storage refers to other places on a browser or device where information can be stored. It includes both your own device storage and browser cache.

• Embedded Scripts: An embedded script is a programming code that is designed to collect information about your interactions with our Site, such as the links you click. The code is temporarily downloaded onto your device, is active only while you are connected to our Site and is deactivated or deleted after you are no longer connected.

Cookies collect information such as Usage Data, and are designed to gather information about your interaction with a website or email, such as, the pages visited, links you clicked and/or whether or not an email was opened.  Humble Brands uses Cookies for purposes such as to provide content or features on our Site, to help us remember you and your preferences, and improve your user experience by making our Site more efficient and relevant to you.  Cookies may also be used for targeted advertising purposes. You can find more information about Cookies at: www.allaboutcookies.org or www.youronlinechoices.eu.

To change your cookie settings, please select your preferences here.

2. Types of Cookies

Session and Persistent Cookies

• Session Cookies- A session Cookie is temporary and enables you to move from page to page on our Site and allows information that you enter to be remembered. A session Cookie is deleted when you close your browser or after a short time.

• Persistent Cookies- A persistent Cookie stays in your browser and will be read by us when you return. A persistent Cookie helps us recognize you as an existing user, so it is easier for you to return and interact with our Site.

First and Third Party Cookies

• First-party Cookies- First-party Cookies are directly stored by the website (or domain) you visit.  First-party Cookies may be set either by us or by a service provider at our request.

• Third-party Cookies- Third-party Cookies are created by domains that are not the website (or domain) that you are visiting. These are usually placed on a website through adding scripts or tags. A third-party Cookie is accessible on any website that loads the third-party server’s code.

3. What Types of Information do Cookies Collect?

Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use our Site include:

• The pages you visit within our Site;

• The buttons you click on our Site;

• The date and time you visit our Site;

• The amount of time you spend on our Site;

• The Internet Protocol (“IP”) address used to connect your computer/mobile phone to the internet; and

• Your device (such as computer, mobile phone) and connection information such as your browser type and version and operating system.

4. The Categories of Cookies Used by Humble Brands

We, or third parties acting on our behalf, uses the types of Cookies identified above in the following ways:

Strictly Necessary – These Cookies are essential because they enable our Site to work properly, and they cannot be disabled. Without these Cookies, some of our Site cannot be provided. These Cookies do not gather information about you for marketing purposes. For example, Strictly Necessary Cookies are used to:

• Track consents across the website domain.

• Remember information that you fill in when performing certain activities on our Site.

• Pass information from one page to the next, for example when filling out support forms.

• Provide the Site according to your preferences.

• Read your browser and device settings to optimize the display of our Site.

• Locate and identify misuse of the Site.

• Load our Site uniformly to maintain accessibility.

• Authenticate users and prevent fraud.

Functional Cookies -- These Cookies allow the website to remember choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These Cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize. The information these Cookies collect may be anonymized and they cannot track your browsing activity on other websites. For example, we use Functional Cookies to:

• Provide you a personalized experience, such as remembering how you have customized our Site.

• Remember information that you fill in when performing certain activities on our Site.

• Store your preferences such as language.

Performance/Analytics Cookies -- These Cookies collect information about how visitors use and interact the Site and the performance of our Site, for example, which pages visitors go to most often, the content you view, the rate you engage with the content, what websites you visit immediately before and after visiting our Site, your system and some geographic information, and any error messages from issued when accessing or interaction with the pages or functionality within our Site. This category does not include Cookies used for behavioral/targeted advertising networks.  For example, Performance/Analytics Cookies are used by us to:

• Maintain, operate, and continually improve the Site.

• Keep track of the number of visitors to the pages within our Site.

• Keep track of the length of time that each visitor spends on the pages within and/or the features of our Site.

• Determine the order in which a visitor visits the various pages or features of our Site.

• Determine the website a visitor was at before navigating to our Site and the website a visitor is going to immediately after leaving our Site.

• Identify performance issues with our Site.

• Assess which parts of our Site need improvement.

• Obtain information from our email newsletters or other communications we send to you, including whether you opened or forwarded a newsletter or clicked on any of its content, which tells us about our newsletters' effectiveness and helps us ensure that we're delivering information that you find interesting.

Targeting/Advertising Cookies – These third-party Cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. Targeting/Advertising Cookies are usually placed by advertising platforms that work with other organizations to deliver personalized experiences to you.  Targeting/Advertising Cookies utilized on our Site may be used to:

• Advertise our products and services across the Internet.

• Track the performance and efficacy of our advertisement campaigns (for example, keeping track of how many visitors click on the advertisement or how you interact with the advertisements that we serve).

• Improve reporting on campaign performance.

• Tailor our marketing to better suit your needs and only display ads that are relevant to you.

• Keep track of which advertisements you have already been shown so that you are not always shown the same ones.

You can find more information about the individual Cookies we use and the purposes for which we use them in the table below:

5. Third Party Analytics Providers, Advertising Partners, and Tools

As described in Section 4 above, we use certain third party analytics providers, advertising partners, and tools that may use Analytics and/or Targeting/Advertising Cookies.  For more information on how these technologies are used by the third party analytics tools, please refer to the applicable policies linked below.

• Shopify: https://www.shopify.com/legal/privacy

• Rebuy: https://www.rebuyengine.com/legal/privacy-notice

• Adroll Group: https://www.nextroll.com/privacy

• Matomo: https://matomo.org/privacy-policy/

• Google Products (Google Optimize 360, Analytics, DoubleClick, Remarketing, Conversion Tracking, AdWords): https://support.google.com/tagmanager/answer/6102821; https://www.google.com/intl/en/policies/privacy/; https://www.google.com/analytics/tag-manager/use-policy

•  Meta/Facebook Products (Facebook Pixel, Custom Audiences): https://www.facebook.com/policy.php

• Microsoft Products (Microsoft Clarity, Bing Universal Event Tracking): https://privacy.microsoft.com/en-us/privacystatement

• Klaviyo Products (Klaviyo, Klaviyo Back in Stock, Klaviyo Learnq): https://www.klaviyo.com/legal/privacy/privacy-notice

• Pinterest Conversion Tracking (https://policy.pinterest.com/en-gb/privacy-policy)

6. How to Manage Your Cookie Preferences

Because strictly Strictly Necessary are needed to deliver the Site to you, you cannot refuse them. However, you can block or delete them by changing your browser settings as described below.

Please note that third parties (including, for example, analytics services) may also use cookies over which we have no control. You can block cookies by activating the settings on your browser that allow you to refuse some or all cookies. However, if you use your browser settings to block all cookies (including strictly Strictly Necessary) you may not be able to access some or all parts of our Site. Please see our Privacy Policy for further information about cookies and how to delete and disable them.