Stretches of white sand dunes

What is 1% for the Planet?

You've seen the logo around, but what does it mean and what does it do?
Green shrub in mountainous desert

6 Reasons Why You Should Visit Taos this Winter

In the high desert of Taos, New Mexico, there's an abundance of winter activities and sights to explore.
frankincense on a wooden spoon over a peachy background

Why Frankincense is Our Most Popular Scent

Explore the layered aromatics of frankincense and why we love this enigmatic essential oil.
Overhead shot of coconut oil in a jar on a wooden table

The Benefits of MCT in Body Care Products

One of our favorite ingredients helps our products go on smooth and keeps your precious skin smooth too.
Close up of woman's hand and arm in bubble bath

4 Reasons Why Humble Brands Soap Is Better Than Conventional Soap

What's in your soap? The ingredients and how it's made are more important than you think.
Man in beaning hugging woman in the desert

Our Top 5 Ways to Give Thanks

Moving with intention and being grateful for what we have are simple ways to make our lives that much sweeter.
Man in hat with snowy backdrop

Interview with The Story of a Brand

Jeff talks all things deodorant and explains why he was inspired to become a stormchaser.
Man in hat with two dogs in front of red and white bronco truck

Interview with Business in Boardshorts

Listen to our founder Jeff on finding balance between work, personal life, and following your passions.
Moon low in the blue daytime sky over mountains

Taos Lore: The Legend of the Taos Hum

Do you hear that? Tune in as we explore one of the town's most bizarre and spooky phenomena, The Taos Hum.