Here's how we keep it humble.
Our Humble Simple & True® promise means our deodorant is made from only the simplest and ingredients. Available in Aluminum-Free Original and Baking Soda-Free Vegan & Sensitive Skin formulas.
Simple Ingredients
No aluminum, parabens, phthalates, dye, talc, or synthetic fragrance.
Soothing Scents
Crafted from natural, ethically sourced botanicals and essential oils.
Cruelty Free
Certified cruelty free by Leaping Bunny.
Love-it Guarantee
Not for you? No worries, let us know and we’ll refund your money.
"Say goodbye to body odor, even for the stinkiest of dudes!"
"Amazing fragrances, smooth application for sensitive skin, and a clean formula that really works. (Oh, and we should mention that Jason Momoa loves the stuff. Whaaaat?!)"
"One of Jason Momoa's 14 things he can't live without."
Artfully blended scents that smell incredible.
Our scents are artfully blended from pure essential oils and botanical extracts, always sourced from ethically and environmentally conscious suppliers. Each one offers a uniquely uplifting aromatics and aroma-therapeutic benefits as well. We keep it subtle – you and your closest friends are the only ones who will experience your good smell.
A Formula for Every Body
Skin types and lifestyles vary. That's why we have options. Choose from the Original Formula that started it all or our Vegan & Sensitive Skin Formula made without baking soda.
Take the next step toward a more friendly future.
Get the same simple, effective and great smelling deodorant, now in an earth-friendly biodegradable package. Every single part of our paperboard package, right down to the lining and the ink we used to print the container, is plastic free and biodegradable.
Your New Favorite Awaits.
Unsure where to start? Try our top sellers in travel size to find the scents that align with your personal taste and body chemistry.
The Low Down
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Our well loved Original Formula Deodorant contains simple ingredients: MCT oil, beeswax, non-GMO cornstarch and baking soda. This recipe creates a soft, smooth texture while effectively combating odor.
Due to some customers sensitivity to baking soda and the desire to substitute beeswax with a plant-based ingredient, we created our Sensitive Skin & Vegan Formula! This formulation also contains simple ingredients: MCT oil, wild-harvested candelilla wax, non-GMO cornstarch and magnesium hydroxide. It's extra gentle on the skin, but just as tough on odor!
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Yes! We are certified cruelty-free with Leaping Bunny and Cruelty-Free International and you can find our company listed on their website. We only test our products on our staff, friends and family!
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Our products are not Certified Organic. We source Organic ingredients when possible, but it is also important for us that we keep our products at an affordable price point for our customers.
Yes! All of our products are gluten-free.
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We utilize baking soda in our Original Formula Deodorant to naturally combat odor. Baking soda has natural antibacterial properties and has an alkaline pH.
In our Sensitive Skin Formula, we've replaced baking soda with magnesium hydroxide - a naturally occurring mineral with a gentle pH, it minimizes potential skin irritations and effectively neutralizes odor. This is a great option for those who react negatively to baking soda.
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We source our essential oils only from select companies who meet our strict standards, and who focus on purity, ethical sourcing, and sustainability. Our Formulations Specialist is borderline obsessive about choosing essential oils that are of the highest quality and sustainably harvested. We do not use essential oils that are on the endangered species list.
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That's a big NO from us. You won't find phthalates in any of our products. We mean it when we say Nothing Bad® here!
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MCT is short for medium-chain triglyceride. It is a type of fat with a medium-length chain of carbon atoms. Medium-chain triglycerides include caproic acid (C6), caprylic acid (C8), capric acid (C10), and lauric acid (C12). Our products contain capric and caprylic acid which exhibit antioxidant properties while offering a silky smooth texture that’s suitable for customers with sensitive skin.
Our MCT oil is derived from coconut oil, palm oil, or a combination of the two. On our labels, you may see CAPRYLIC/CAPRIC TRIGLYCERIDE (FRACTIONATED COCONUT OIL) or CAPRYLIC/CAPRIC TRIGLYCERIDE (MCT). Each serves the same purpose in our products, explained above. Both our palm oil and coconut oil are third party certified as sustainably and ethically sourced.
On the fence about aluminum-free deodorant?
You want to make the switch but you've heard some things that have you hesitating. We get it! Here's our take on the facts.