My Story

"I'm on a mission to educate people about the deodorant-health connection." - Jeff S., founder and CEO

During his career working in the high-tech corporate world, Jeff Shardell had a revelation. HE learned that the deodorant he used daily was filled with harmful chemicals linked to cancer, Alzheimer's disease and other illnesses. Worse yet, he realized his body was likely absorbing those nasty chemicals. He knew something had to change. 

Jeff traded in his regular deodorant for the all-natural ones on the market, but was left sweaty and smelling like perfume. That's when he decided to take matters into his own hands.

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Jeff knew that less meant more.

He wanted to see if a truly natural deodorant that worked could exist. He also wanted to use as few ingredients as possible. So, after researching and mixing different combinations out of his San Francisco home, Jeff stumbled onto the magic formula. One that included just 4 clean ingredients that would change the world of all-natural deodorants for good. Not only was it made from ingredients Jeff had in his own kitchen, it was a formula that was more effective at beating odors naturally than anything else out there.

Handcrafted In The High Desert

These days, Jeff and his small team run Humble Brands out of their humble adobe schoolhouse in the heart of historic Taos, New Mexico. Everything is made in-house and handcrafted in small batches, from Humble’s best-selling natural deodorants to soon-to-be fan-favorites like body washes, lotions and lip balms — all created with the same less-is-more philosophy Jeff had long before he swapped city life for a more fulfilling (and natural) one in the desert.

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real reviews from real customers

"If I could give it 10 stars I would!" - V. Clark


I just started using the Humble and it is just perfect. Smell is great too! I think you are on to something here. I am a bit of a sweaty guy, and so far, it’s great!

BB | Cupertino, CA

I just recently discovered your deodorant, and it is awesome! It is the BEST natural deodorant I have ever found, and I've been trying different ones for a number of years now. Thank you so much!!!!!!!! Keep up the great work.


I want to bathe in the lavender and holy basil deodorant. Please, at the very least, make a bar soap.